We Help You See Results

As a company, non-profit organization or an individual you have much to accomplish. Grounded Strategies is here to help you. We are engagement specialists and our passion is food and regional economic development. Our experience and extensive networks in the agrifood industry combined with online marketing expertise in both the food and tourism industries enable us to assist companies, industry organizations and government agencies get results.
Whether it is strategizing towards growing the food and natural health products industry or marketing a product, service or region, we have the experience to make it happen. Your success will help us meet our mission to elevate the importance of food and local economies in every aspect of our lives.

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Food & Beverage Marketing

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What People Say

Debra is an “ideas” person … she comes up with all kinds of ingenious ideas to access resources towards solving problems that others have been working on for years.
Nico Human , Former CEO - BC Food Processors Association
I found Gayle Palas of Grounded Strategies to have a very creative and yet hands style when it came to mentoring my marketing staff at Zero Xeno. What I valued the most was that she was able to turn her creative ideas into a factual “How To” document that enabled my marketing team to implement her creative ideas. This allowed for the creative to be turned into the tangible which in in my opinion a very difficult thing to accomplish. My team walked away with a factual document of Gayle’s creative ideas that allowed us to implement a solid action plan. This is exactly what my team needed and I am very grateful to have had Gayle as a marketing mentor for Zero Xeno.
Bonnie Penner, Zero Xeno
It was great to work with Debra and Gayle. Their Introduction to E-commerce seminar was very well run and I am confident that the attendees took away some good ‘food’ for thought.
Bob Hermanutz, Purdys Chocolatier - Presenter at Introduction to E-Commerce Seminar, March 1, 2016

Our Process Produces Results


We want to understand your business.  Getting to know you, your product or service are fundamental to our process.


Great planning is where it all begins to take shape.  We work with your team to put together the best plan for your organization.


We are the first ones to roll up our sleeves and get dirty.  Side by side, we work with you to put the plan into action.


Start with clear goals and measure results.  Adjust tactics based on goals and repeat.


Business is dynamic, people change, trends change and you need to be able to change with them.

Grow your business with Grounded Strategies

We’re Here To Help Your Business Grow!

Through Creative Ideas, Innovative Solutions & Hard Work

Let’s Connect!